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December 1, 2009 - Avnet Electronics Marketing China Named "Engineers' Favorite Distributor" by EDN

Distributor recognized for technical excellence at EDN China Innovation Awards

Hong Kong -- Avnet Electronics Marketing China has been chosen as the Engineers' Favorite Distributor in the PRC in the annual EDN China Innovation Awards. The news was announced by EDN China at the awards ceremony in Shenzhen on 18 November.

"Innovation is one of our core values, rooted in our employees' minds and demonstrated in their daily work," said Frederick Fu, regional president, Avnet Electronics Marketing China. "This year marks the first time the publication has organized a specific, 'Engineers' Most Preferred Distributor' award, and we are especially proud to win in its inaugural year."

Already in its fifth year, the Innovation Award focuses on products and technologies favored by China's electronics design engineers. The publication created the new "Engineers' Most Preferred Distributor" award after it identified that technical support from distributors and their cooperation with electronic design engineers is one of the important factors for helping or hindering innovation in electronic applications.

"In order to recognize the electronic component distributors in China which provided high quality and efficient technical support services to system manufacturers in the past year, we are introducing this category for the 2009 awards," said EDN's general manager and publisher, William Zhang.

The winners were selected from a short list compiled by an Innovation Awards committee consisting of industry experts and EDN China's editorial board. The short listed candidates were then voted on online by more than 200,000 engineers working in China.

"It is always an honor to have our performance singled out, particularly in the first 'Engineers' Most Preferred Distributor award' listing. It is all the more rewarding when the recognition praise comes directly from the people on the front line - in this case, the votes by engineers who use our services and appreciate the quality of our technical service and demand creation capabilities," said Victor Koh, regional president, Avnet Memec China.

More information about the Innovation Awards: http://award.ednchina.com/year/2009.aspx

About Avnet Electronics Marketing Asia
Avnet Electronics Marketing Asia is part of Phoenix-based Avnet, Inc. (NYSE: AVT), a Fortune 500 company with fiscal 2009 sales exceeding USD16.23 billion. Serving customers in more than 70 countries, Avnet is one of the largest distributors of electronic components, computer products and embedded technology.

Avnet Electronics Marketing has a significant presence in Asia-Pacific -- the fastest growing electronics market in the world. With its regional headquarters in Singapore, the company has offices in over 40 locations in Asia. Avnet Electronics Marketing Asia distributes semiconductors, interconnect, passive and electromechanical components to serve a wide range of customers including original equipment manufacturers (OEMs), electronic manufacturing services (EMS) providers, and small- to medium-sized businesses, and provides associated design-chain and supply-chain services. The company's web site is located at http://www.em.avnetasia.com.

For further information please contact:
Jaime Chan: (852) 2410 2735
Email: jaime.chan@avnet.com

Brian Paterson (EBA): (852) 2537 8022
Email: brian@eba.com.hk

 

 

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